T-Mobile asked us to create a concept to promote their VR dancefloor at The Flying Dutch festival. So we made an interactive video installation that enabled vistors of the VR dancefloor to be a virtual DJ at the festival on the main stage. The next day each visitor received a personalized after movie of the whole event featuring them DJ-ing next to DJ Hardwell, Armin van Buuren and DJ AfroJack.
What we did
We created the concept and build the interactive video technology.
T-Mobile is the world’s fifteenth-largest mobile-phone service provider.
The Flying Dutch is the biggest outdoor dance festival in The Netherlands. 10 of world’s biggest DJs perform in 3 different cities for more than 100,000 fans. The DJs are transported between the different cities by helicopters.