Breaker Breakfast was an integrated campaign for Friesche Vlag convenience breakfast. The format combined radio commercials with an interactive online video sampler. Customers could compose a video composition that showcased their ‘morning rhythm’ and share this with friends. This project premiered on MSN and was a finalist for the Spin Awards.
What we did
Smadsteck produced the project in collaboration with Arttech. The latter build the Flash video sample technology.
About the client
Eigen Fabrikaat is a sales and media activation agency. They develop creative campaigns for brands.