Heineken wanted to introduce their Star Bottle and its unique design features in the hospitality area at the UEFA Champions League final in Madrid. Instead of putting the audience in front of a flashy product presentation, Oil wanted to involve them in the presentation.
We created the technology for a 3D product presentation where the designer introduced the features of his product live on stage. We added his presentation in a 3d environment which was shown behind him and simultaneously added filmed audience reactions.
We built software that enables the presenter to record audiovisual samples live and use these to create a video collage on the spot. Using custom build audiovisual 3D effects all the live recorded video samples can be integrated in a realtime motion graphics composition.
Oil creates special surroundings, enhancing live contact between companies or institutions and their target group. Surroundings that communicate, that call for interaction. That are surprising, yet affective as well. oil loves to tell a story through a surrounding.