When Sony wants to present their new Playstation game ‘Little Big Planet’ it calls for something disruptive. Together with IDTV we created an interactive product presentation. During the presentation the in-game video stream of gamers playing the game live on stage was mixed with the 3D product presentation which was shown on a screen above the stage. Stewards in the auditorium took videos of audience reactions. These appeared immediately on the same screen. The gamers reacted on these trough gameplay. The result? A collaboratively produced commercial in which the audience stars.
What we did
We built video playback, 3D video mix and realtime motion graphics software and configured the stage set up.
About the client
IDTV is a pioneering event and media production company.